PR builds trust in your brand
PR generates positive editorial coverage for your brand, and editorial content is trusted because it’s like a third-party endorsement. There is strong evidence that trusted brands are bought more often by customers, that trusted brands evoke a higher commitment from customers and that trusted brands can command premium prices.
PR raises the profile of your company and its products/services
Editorial coverage helps potential customers understand who you are and why they need you. It helps explain why your products solve specific problems, it creates a positive impression and, effectively, a ‘word of mouth’ recommendation.
PR is the most cost-effective marketing tool for your business
PR delivers a high return for a modest investment. We would always recommend that clients spend their first marketing pounds on PR rather than any other marketing initiative. In print, PR gives better coverage pound-for-pound than advertising and that coverage is more trusted/authoritative than advertising.
PR generates sales leads
PR coverage is read and trusted by purchasing decision makers, particularly in respected trade journals. Reader reply mechanisms in printed matter are a measurable ‘call to action’, as are direct links in online coverage.
PR helps you stand out in your industry
PR creates a difference and an identity that can help you rise above your competitors. PR coverage gives you the opportunity to position yourself as experts or leaders in your industry
PR drives traffic to your website and encourages greater site activity
Online PR can contain a link directly to your website which will help drive traffic towards you. Similarly, your website name in printed editorial encourages visitors to your site. Blogs and useful or interesting content on your website, such as self-published press releases and articles, creates greater interest in your site. This ‘sticky’ content encourages potential customers to linger longer to read what you have to say – a great opportunity to demonstrate your ‘thought leadership’ and authority.
PR is a vital part of your SEO (Search Engine Optimisation) strategy
Careful keyword exposure in online PR (and most PR now appears in both print and online) helps SEO. It’s beneficial to coordinate use of keywords in online PR and on your own website. Also, take-up of your PR content by other websites/blogs will further enhance your SEO.
PR helps staff recruitment, motivation and retention
This is because people feel proud to work for organisations that are respected and recognised in their industry or their community.
To see how your business could benefit from effective PR, call us today on 01435 863432.